Khue Do
Khue Do is a Partner at SANOR, leading its advisory practice and Healthcare Corporates & Multinationals research desk. With over a decade of experience in the healthcare industry, she sets the strategic direction of SANOR’s advisory services and oversees client engagements, translating market intelligence into commercial strategy.
Within SANOR Research, she focuses on the companies shaping the healthcare industry, the competitive forces driving their decisions and the opportunities for growth. She brings this perspective to SANOR’s advisory work, helping clients strengthen their market positioning and turn research into actionable business decisions.
Beyond SANOR, Khue led marketing for Cochlear, the world’s leading hearing implant manufacturer, in the rapidly expanding Vietnamese market. Her experience also includes marketing at Rohto Mentholatum, a leading Japanese consumer healthcare company. This background informs her understanding of how global healthcare businesses build brands, develop markets and connect with customers.
Credentials
- International Business, South-Eastern Finland University of Applied Sciences, Finland
- International Business, Erasmus Exchange Programme, University of Valencia, Spain
Experience
- Leads SANOR’s advisory practice, setting commercial direction and overseeing client engagement strategy.
- Heads SANOR’s Healthcare Corporates & Multinationals desk, examining the businesses and competitive forces shaping the industry.
- Led marketing for Cochlear, the world’s leading hearing implant manufacturer, in the rapidly expanding Vietnamese market.
- Marketing experience at Rohto Mentholatum, a leading Japanese consumer healthcare company.
- More than a decade of healthcare experience spanning medical technology and consumer healthcare.
Publications
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